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Facebook Ads: Create Custom Audience

Note: this feature is reserved for Premium users

In order to create a custom audience in Facebook based on your retargeting pixel, you will need to have data being collected by that pixel. In order to integrate your Facebook pixel on Linkfire campaigns, follow the guide below.

Facebook Pixel Instructions

Once you've done so, Facebook will receive custom parameters from Linkfire that you can create your audiences with.

How to create a custom audience

Log in to your Facebook Ads account and go to this page: 
https://www.facebook.com/ads/manager/audiences

Once there, click on Create Audience, and select Custom Audience.

 

 

In the following prompt, select to create your custom audience based on Website Traffic.

 

 

In order to fully take advantage of Linkfire's custom parameters, select Custom Combination in the dropdown pictured below.

 

 

Select Event in the dropdown labeled Include.

 

 

Select the LF event to use Linkfire's custom event parameters.

 

 

Now you can select between Linkfire's different custom parameters to customize your audience in detail. Be aware that the dropdown inside Facebook will only display up to ten different parameters. If you are looking for a parameter that is not visible in the dropdown, start typing it in the input field to make it appear.

 

 

In the image below, we have made a custom audience consisting of everyone who visited one of our Linkfire campaigns for the artist Metallica and who also clicked through to iTunes at some time during the past 30 days. You can extend this timeframe up to 180 days.

 

 

Create an advertisement for your audience

Once your audience is created, you can create Facebook advertisements and target them towards your audience. In order to do so, select your new custom audience and hit the Create Ad button.

 

 

In order to create an ad for an audience, it must consist of at least 20 unique Facebook users. If your audience does not have enough users, you might not have generated enough traffic to your Linkfire campaigns to reach 20 unique users. Alternatively, there may be a typo in one of your audience settings.

Remember to integrate your Facebook Pixel with your Linkfire account as soon as you can, as you can then start collecting data right away. Even if you don't know if you will be using retargeting any time soon, you want to have plenty of data to work with once you decide to start doing so!

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