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Retargeting Parameters: Facebook & AdWords

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When Linkfire sends remarketing data to Facebook and Google AdWords, we also send along custom parameters that let you create detailed audience groups. These parameters are:

  • action
  • album
  • artist
  • artists
  • board
  • genre
  • isrcs
  • musicservice
  • organisation
  • tags
  • track
  • upcs
  • url

Most of these event parameters are triggered as soon as a user visits your Linkfire campaign. Exceptions are explained below, along with explanations for each separate parameter.

Linkfire event parameters explained

action
This event parameter is triggered up to three times:

  1. When a user visits your Linkfire campaign. The parameter's value will then be "pageview".
  2. When a user clicks to hear the preview media on a landing page. The parameter's value will then be "preview".
  3. When a user clicks on a destination from your landing page. The parameter's value will then be "service".

This is used to target people who interact with your campaign in a specific way. For example, you may want to target everyone who visited your campaign but did not click through to a service. In this case, you would create a custom audience for that campaign which excludes the value "service" for the action parameter.

album
This parameter's value will be the name of the album that a certain campaign is for. Use it target users who have visited campaigns for a certain album.
The value is picked up by Linkfire's scanner.

album.png

artist
This parameter's value will be the name of the artist that a certain campaign is for. Use it to target users who have visited campaigns for that particular artist.
The value is picked up by Linkfire's scanner.

artists
This parameter is similar to the "artist" parameter, but it can contain several values. The values are populated by the "Artists" input field when creating or editing a campaign. The input field is automatically populated with the scanned artist, but you can add more artists to the same campaign. This is useful for catching data on compilation albums that artists feature on.

board
This parameter's value is the name of the board a campaign is in.

city
This parameter's value is the name of the city the user is located in. This is determined by the user's IP address.

country
This parameter's value is the name of the country the user is located in. This is determined by the user's IP address.

countryCode
This parameter's value is the two-letter country code for the country the user is located in. This is determined by the user's IP address.

genre
This parameter's value is the scanned genre of the track or album a campaign is for.

isrcs
This parameter's value is the ISRC for the particular recording a campaign is for. While the "track" parameter is similar, using the "isrcs" parameter is a more accurate selection if you want to select a particular recording of a track.

musicservice
This event parameter is triggered when the user clicks on a service on a Linkfire landing page. Its value will be the name of that service, allowing you to retarget users who prefer to consume your content on a specific platform.

organisation
This parameter refers to a back-end identifier for your account. Usually, any boards you manage will belong to the same organisation, and so you won't need to segment based on this parameter. If you are a large multinational organisation, speak to your personal account manager to learn how to segment on this parameter.

tags
The value of this parameter is highly customizeable, as the value is anything that has been entered as a tag for a campaign. This means that you can use tags to create customized categories for not only organizing your own Linkfire overview, but also for remarketing purposes.

track
The value of this parameter is the name of the track a particular campaign is for. This is useful when retargeting users who have expressed interest in a particular track, for example when releasing an album that has had one or more singles released already.

upcs
In the same way that a particular recording of a track has its own ISRC, a particular album release has its own UPC. This makes the parameter "upcs" similar to the parameter "album", but more accurate when dealing with multiple releases which might share a name.

url
This is the most accurate retargeting parameter, as its value will be the exact URL of a particular campaign. Use this if you want to pinpoint exactly which campaign(s) you want to create a retargeting audience with.

 

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