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Link Insights Page Explained

When you share your Linkfire link, we make sure to collect plenty of data about how your fans interact with your content. Analyzing this data is time well spent, as it helps you optimize the performance of your future marketing efforts.

Every link you create has its very own Insights page, where we collect and present all the data we have collected. To see this Insights page, just click on any link in your board. If you have the link's URL handy, you can also check out its insights by appending /insights to the URL in your browser.

This article explains in detail what you can see on this page.

 

Header

The top of the Insights page will remind you exactly which link you are currently looking at. The "breadcrumbs" show you which board it's in.

To the far right, you can click "Download insights" to generate and download a PDF report of this link's performance.

 

Traffic summary

This section shows you a quick overview your traffic. 

Clicks is the number of total clicks to your link. It includes traffic from bots, from people who visit the link more than once in a short period of time and other types of traffic that should you not necessarily take into account when determining your link's success.
Visitors is the number of individual users who have visited your link. If the same user visits your link several times within a 10-minute window, they will only be counted as a single visitor.
Engagements is the total amount of unique visitors who have engaged with your content in some way, either by clicking through to a service or by playing the 30-second preview or YouTube video embedded at the top of your landing page.
Click-throughs is the total number of unique visitors who clicked through to a service, either by being automatically redirected or by clicking on a destination on your landing page.

Click the "+" icon in this section to expand it, showing descriptions and more granular stats.

 

Expanded traffic summary

The expanded traffic summary will give you a brief explanation of each number and display a few additional breakdowns of the your data.
Under Engagements, you will see three difference percentages.
Previews is the percentage of all users who engaged with your landing page that did so by clicking on your 30-second audio preview or embedded YouTube player.
Clicks to service is the percentage of all users who engaged with your landing page that did so by clicking through to a service.
Notice that Previews and Clicks to service can often add up to over 100%. This is because some users will both click on your preview and click through to a service. It's not necessarily either-or.
Total is the percentage of all Visitors who engaged with your landing.

Under the explanations and traffic breakdowns, you will see two additional percentages.
Bounce rate represents the percentage of all Visitors who left your Linkfire landing page without engaging with it in any way.
Click-through rate is the percentage of all Visitors who clicked through to a destination from your landing page.

 

Visitors graph

This section shows you the number of Visitors who visited your landing page over time. By default, the graph will display the time period from when the link was created until the current day.
You can use the Filter insights section to specify a time period to show instead.

 

Geographic distribution of visitors

This section shows the most popular geographic regions for your link. The numbers represent the amount of Visitors located in certain countries and in certain cities. In addition to showing the amount of actual Visitors in that location, we also display the percentage of Visitors in that location compared to the total number of Visitors.

Click here to read about how to create country-specific landing pages and redirects.

If your link is visited by Visitors in more than five countries or cities, click Show more to expand the list and show the next five most popular locations.

 

Channel distribution

Here you can see the amount of Visitors that reached your link through specific channels, as defined by you.

Click here to read about how to set up Channels for more detailed tracking.

The list on the right of this section shows the top five most used channels for this link, both in absolute Visitor numbers and as a percentage of all Visitors to the link. If there are more than five Channels being used, click Show more to expand the list and see the next five most popular Channels.

The pie chart on the left of this section shows the distribution of channels as grouped into three different categories: Original, Owned and Paid.

Original is traffic not coming through any Channel; just the "original" URL of your Linkfire link.
Paid and Owned are defined by you when setting up channels. We recommend setting up channels in either of these categories to reflect the type of activity it will represent.
For example, if you have a channel called Label Website, we recommend categorizing it as Owned, as this is an asset that you already naturally possess. If you have a channel called Facebook Advertisements, we recommend categorizing it as Paid, since you will need to purchase traffic coming through this channel. Accurately categorizing and using channels will help you when analyzing your data later.

 

Activity tracking

In addition to dividing your traffic into Channels, as explained above, you can also associate a certain Activity with your link each time you share it. You can for example use this to track the performance of the same link shared across different times of the day.

Click here to read about how to use Activities.

You can use Activities in combination with Channels, and so this section will divide your Activities into the Channels they were used with. Expand a Channel by clicking on it. You will then see the distribution of Activities used.

The column titled Activities shows the number of unique activities associated with that Channel.
The Visits column show the total number of Visitors that reached your link through the specified Activity.
The % column shows the ratio of Visitors arriving at your link through the specified Activity as a percentage of total Visitors.

 

Referrer distribution

This section is very similar to the Channels section as described above. The difference is that these sources of traffic are not defined by you as with Channels. Instead, they are automatically detected.

This can be very nifty, but there are drawbacks. For example, it's not always possible to detect the source, and so you will often see "Direct" being a large portion of the traffic. This means that Linkfire cannot determine the source of the traffic. Also, this method cannot differentiate between different internal sources on the same platform. For example, if you share a link across two different Facebook pages at three different times of the day, you can track all six instances using a combination of Channels and Activities. All six instances will be filed as "facebook" in the case of referrers.

Click here to read how Referrer information is collected and reported.

The right half of this section shows the top five most popular Referrers for this link, both in absolute Visitor numbers and as a percentage of all Visitors to the link. If there are more than five Referrers, click Show more to expand the list and see the next five most popular Referrers

The pie chart on the left half of this section shows the distribution of Referrers as grouped into four different categories: Direct, Social, Search and Other.

 

Devices and operating systems

Here you can see the distribution of devices used by Visitors, as divided into three different categories: Mobile, Desktop and Tablet.

Each category is further divided into operating systems. For example, you can see how many of your users on mobile are using iPhones or Android devices.

 

Chosen service destinations

Your Linkfire landing pages offer your fans a choice of music services where they can buy or listen to your music. Use this section to see which music services are the most popular among your fans. This section has three different sub-sections: Top service types, Music services and Click-through.

Top service types shows your Visitors' chosen services as split into three different categories: Stream, Download and Physical.
Stream represents streaming services like Spotify, Deezer and Apple Music.
Download represents download services like iTunes and Beatport.
Physical represents services that ship physical products, like Amazon or custom webshops.

Music services shows you a list of all services your Visitors have selected, sorted by popularity, both in absolute numbers and as a percentage of all click-throughs. If there are more than five services, click Show more to expand the list and see the next five most popular services.

Click-through shows you the same numbers as on the list, but displayed in a more visual format as a pie chart.

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