Linkfire Help Center


How Is Referrer Information Reported?

When a fan visits your Linkfire link, we automatically detect where that person came from. This is called referrer information, and is a valuable tool to see how your campaign performs across different traffic sources.

However, this technique is not perfect for two reasons:

  1. Sometimes traffic sources do not supply referrer information. In those cases, we display the referrer info as being "Direct".
  2. Referrer info cannot differentiate between different sources inside the same platform. This means that while you can see which traffic came from Facebook, you cannot tell the difference between traffic from two different Facebook pages.

For these reasons, we recommend using Linkfire's channels feature. This lets you accurately determine the relative performance of your different promotions.

How different traffic sources are displayed inside Linkfire

The below table shows how Linkfire reports referrer information for different traffic sources. Note that some will result in a Direct report, and so we especially recommend using channels when promoting on those platforms.

Traffic source Referrer info
Facebook messenger / mobile facebook
Facebook messenger / desktop facebook
Facebook wall / mobile facebook
Facebook wall / desktop facebook
WhatsApp Direct
Snapchat Direct
Instagram Ads
Instagram Messenger N/A *
YouTube ad/card/annotation
YouTube description
Twitter Twitter
Twitter DM Twitter
Google Plus / desktop google-plus
Google Hangout / desktop (http) Direct
Google Hangout / desktop (https) Google


These results are determined by in-house testing. If you need to know about other traffic sources, let us know and we can expand our tests.


* Instagram Messenger does not make shared links clickable, and so no referrer can be reported. If a user copies and pastes the URL into their browser, the referrer will be Direct.

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